About Fresh Eyes action plans for businesses

Why Fresh Eyes?


After more than 35 years in business, I asked myself. "What have I liked doing the most?" 

I pondered for ages. Was it business management? Was it sales, marketing or being an employer? Was it negotiating or customer services? Was it learning something new each and every day? It was ... the challenge, the struggles and the art of using all those disadvantages to my advantage. It had occurred to me  I was good at 'using a fresh set of eyes' to cut through the clutter and and everyday confusion of business.

I was good at thinking outside of the square and so I decided to alter my direction... 

I wanted a constant source of business challenges. Once I solved one set of problems, I would look for a new set of problems to attack. I wanted to become involved with the inner workings of other industries, other markets and other people's businesses.

I have a particular set of skills and I want to give them to other business owners and Managers. Talk to me today about how we can work together in developing Action Plans to increase profit, increase sales, generate more leads, improve conversion rates, customer satisfaction, grow business culture, improve productivity and put your organization on a solid track to a successful future.

Call me +61450196164

Our Approach


KISS - keep it super simple!

If you are serious about wanting to change for the better, I am serious about giving you my 110% effort.

It costs nothing to have an initial discussion about your business,cur rent challenges or ideas you are wanting to action. 

If you are passionate, so am I! If we are a business fit we can build on your ideas together, and develop Action Plans to drive the business forward. All stakeholders can be involved with key people integrated into the objectives and targets.

An initial but short Discovery session will allow us to grasp the mechanics of your business. If you are not 100% certain on these yourself, this will identify business strengths, weaknesses, opportunities and threats for the action plans. 

You will be constantly updated and the strategic actions recorded for discussion  You will always know the level of finance commitment for my services and may choose from a suite of short or long-term programs. 

business plans

(how to start a business)

Our Experiences


I have over 35 years of business experiences. I have owned and operated businesses and know the challenges of recession, industrial relations, franchising, recruiting, financing and compliance.  I fully understand what keeps a business owner awake at night.

I have been involved extensively in a variety of industries including building and construction, retail, transport, accountancy, manufacturing and fabrication, real estate, mature age training, community committees, car rental, technical diving and property maintenance.

Analytic by nature and a life long learner, I am a consummate sales and management professional studying topics such as time and motion , body language, psychology, politics, business management strategies and emotional intelligence. 

Our Guarantee

Fresh Eyes Action Plans for Business makes this sincere guarantee…

“If you are not happy with the quality or relevancy of the effort or content provided within 24 hours of our initial commencement, you may withdraw from any further commitment at absolutely no cost and the fee will be refunded. Should this occur beyond the first 24-hour period, you are entitled to withdraw from any further participation immediately and no further fees or commitments will be required by you other than agreed-to purchases (if any) by Fresh Eyes Action Plans for Businesses. It is the intentions of Fresh Eyes Action Plans for Businesses to robustly and with certainty, assure our Customers that we mean to make a difference to their business and hold up "Our End of the Deal'!”

John B. Lonergan